JOB PURPOSE

The incumbent will be responsible to manage all Google Ads marketing campaigns to generate leads or build brand awareness.

RESPONSIBILITIES

• Configuring all Google Ads – Search, Display and Video
• Managing and optimising the Google Ads budgets for different campaigns
• Maximising lead generation for marketing campaigns
• Ensuring that landing pages are attractive and user friendly
• Regular A/B testing to optimise digital marketing campaigns to maximise impressions, CTR, CPC and conversions
• Collaborating with other marketers in the team to drive more momentum for paid ads.

EXPERIENCE & SKILLS:

• Digital Marketing qualifications/Google Ads certifications
• A minimum of 2 years’ hands-on experience
• Expert in Google Ads
• Result oriented
• Exceptional time management skills to meet deadlines
• Strong organisational skills and ability to handle pressure in a fast-paced environment
• Excellent interpersonal and collaborative skills