JOB PURPOSE

The incumbent will be responsible to manage all digital marketing campaigns launched by the Group and its subsidiaries in such a way that return on digital marketing investment is maximised in terms of qualified lead generation, conversion and brand equity. The Digital Marketing Manager will oversee a team of talented digital marketers and he/she will act as an expert in all digital marketing programmes.

RESPONSIBILITIES

Strategy:

• • Designing digital marketing campaigns in line with Group’s vision and strategy
  • Enhancing the Group’s brand equity through creative and impacting digital marketing campaigns
  • Effective planning and organising of digital marketing campaigns
  • Developing engaging content marketing strategies and tactics to reach target audiences in the most impactful manner
  • Grasping and satisfying internal and external clients’ needs in terms of qualified lead generation and high conversion rate
  • Creating synergistic digital marketing campaigns which reinforces other elements in the marketing communication mix
  • Balancing paid media and organic impact to reach defined target audiences
  • Developing a distinctive persona to help the brand stand out from the digital media clutter

Execution

• • Selecting the most optimal digital marketing mix to achieve set objectives
  • Choosing the right digital media platforms such as Social Media, Search, GDN and Mobile channels among others
  • Leveraging Pay-Per-Click (PPC) campaigns to outcompete other brands
  • Launching Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) campaigns to enhance the brand’s ranking on the Search Engine Results Page (SERP)
  • Launching Google Ads campaigns skillfully
  • Acting as an expert of the most relevant social media channels such as TikTok, Facebook, LinkedIn, Instagram and Twitter among others
  • Determining and managing the digital marketing budgets across brands
  • Scheduling and tracking of digital marketing campaigns in order to take prompt actions
  • Developing impactful marketing messaging which grabs audience attention on digital networks
  • Ensuring that Community Management is done effectively and continuously to safeguard and improve brand image
  • Organising resources such that results are achieved
  • Making sure that projects are well managed

Research & Monitoring

• • Ascertaining that social media listening is permanently done
  • Researching best practices and benchmarking with world-class digital marketing campaigns
  • Systematically being self-critical in the development of engaging brand contents
  • Monitoring the planning of digital marketing campaigns for timely launch and impact

Return on Digital Marketing Investment (RODMI)

• • Maximising RODMI for all digital marketing campaigns
  • Reporting on a regular basis to derive insights
  • Deep diving in the analytics of all campaigns with respect to all channels, interpret results and take remedial actions as well as learnings
  • Optimising the digital marketing budget to achieve campaign targets
  • Managing several digital marketing campaigns simultaneously without compromising quality and impact

Team management

• • Managing a team of skillful digital marketers so that they deliver outstanding campaigns promptly and with the expected return on investment
  • Retaining and motivate team members
  • Evaluating and coaching team members on their respective performance on a regular basis
  • Creating an open work environment which fosters creativity, professionalism and accountability
  • Ensuring cross collaboration with marketing and other teams
  • Encouraging innovativeness in campaigns, contents and digital channels

Experience and Skills:

• • Degree in Marketing, Digital Marketing, Communication, Public Relations, Mass Communication, Communication, Business Management or any other related disciplines
  • A minimum of 5 years’ hands-on experience in a similar role is strongly desired
  • Expert in Digital Marketing
  • Team management experience is preferred
  • Fluent in both English and French
  • Excellent interpersonal and collaborative skills
  • Focused on results
  • Exceptional time management skills to meet deadlines
  • Strong organisational skills and ability to handle pressure in a fast-paced environment